People spend hours a day playing games on their phones. A branded game puts your brand inside that time, not interrupting it. For UAE brands running campaigns, events or loyalty programmes, games can be one of the most memorable formats available.
What is an advergame?
An advergame is a game built to promote a brand, product or campaign. It can be a simple web game shared on social media, a mobile app, or an interactive experience at an event or mall activation.
Formats that work
- Instant-win and spin games for retail promotions and Ramadan or Dubai Shopping Festival campaigns.
- Skill games with leaderboards that encourage sharing and repeat play.
- Quiz games that educate customers about a product while they play.
- Event games on large screens or tablets at exhibitions and launches.
- Loyalty games inside your app that reward daily visits.
What a branded game can achieve
- Longer engagement than a typical ad.
- Opt-in leads collected in exchange for prizes.
- Social sharing through scores and challenges.
- Product education that feels like fun, not a sales pitch.
Planning a successful branded game
- Define one goal: awareness, leads, sales or loyalty.
- Keep the gameplay simple enough to understand in seconds.
- Make the brand part of the game, not just a logo on the screen.
- Plan distribution: social ads, QR codes in store, influencers and email.
- Comply with UAE rules on promotions and prize draws, and collect data transparently.
Our game studio builds branded games, and our marketing team can run the campaign around it.
Frequently asked questions
Does a branded game need to be an app?
No. Web-based games run in the browser and are easier to share. Apps suit long-term loyalty use.
How long does a branded game take to build?
Simple campaign games can be ready in a few weeks. More complex games take longer.
Can we collect customer data through the game?
Yes, with clear consent and a privacy notice, in line with UAE data protection law.