Ask five agencies in Dubai what a website costs and you will get five very different numbers. That is not because anyone is hiding something: a website can be a one-page brochure or a booking platform connected to your CRM. This guide explains what actually drives the price, gives indicative ranges, and shows you how to get a quote you can compare.
What drives the cost of a website
- Number and type of pages. Ten standard pages cost far less than fifty service, location and product pages that each need unique content.
- Design approach. A customised theme is quicker than a fully bespoke design system with custom illustrations and animation.
- Functionality. Booking, payments, member areas, calculators, multilingual content and integrations each add development time.
- Content. Copywriting, photography, video and Arabic translation are often forgotten in the first budget.
- SEO and tracking. Technical SEO, schema markup, GA4, Tag Manager and Meta Conversions API take time to set up properly, and they decide whether the site produces leads.
Indicative price ranges in the UAE
These are typical market ranges, not fixed quotes. Your project may sit above or below them.
- Small business or landing page site (5 to 10 pages on WordPress): usually the lowest tier, suitable for new businesses that need credibility fast.
- Corporate website (10 to 30 pages, custom design, SEO setup, bilingual): the most common project for established SMEs.
- E-commerce store (Shopify or WooCommerce with UAE payment gateways): depends heavily on catalogue size, integrations and design.
- Custom web application (portals, dashboards, booking platforms): priced by features and sprints, and the widest range of all.
Costs people forget
Budget for the domain, hosting, SSL, premium plugins or apps, email, ongoing maintenance and security updates. A website that is never updated becomes slower, less secure and less visible on Google over time. A small monthly support plan is almost always cheaper than fixing a hacked or broken site.
How to get an accurate quote
- List the pages you need and the action you want visitors to take, such as call, WhatsApp, book or buy.
- Share two or three websites you like and explain why.
- Decide whether you need Arabic and English from day one.
- Ask every agency what is included: SEO setup, tracking, content, training and support.
- Ask who owns the code, the domain and the hosting account. The answer should always be you.
If you want a scoped estimate, our web development team in Dubai can send a sitemap suggestion, timeline and price range within one business day.
Frequently asked questions
Is WordPress good enough for a business website?
Yes. WordPress powers a large share of the web and is ideal for most business websites when it is built cleanly, kept updated and hosted well. Custom frameworks make sense for complex applications.
How long does a website take to build?
A typical company website takes three to six weeks from approved design to launch. Web applications are delivered in sprints over several weeks or months.
Do I need to pay monthly after launch?
You will pay for hosting and the domain. A maintenance plan for updates, backups and security is strongly recommended but optional.